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Futurice sets up new subsidiary Recordly to accelerate data business

Recordly launch

Recordly focuses on data management, data architectures, and hands-on data engineering.

Katriina Kiviluoto

Written by — Katriina Kiviluoto, CEO & Co-founder

The digital engineering and innovation company Futurice is announcing the launch of Recordly together with the experienced founding team. 

Recordly is a business data company that capitalizes the unrealized opportunities of data for companies to thrive in any industry. The Recordly team works on data management, data architectures, and hands-on data engineering that enable exceptional user experiences, efficiency gains, and new business models.

“The Recordly idea was conceived during the pandemic which dramatically accelerated the pace of digitalization, and especially the need for managing business data. Futurice excels in building intelligent data-driven solutions. To accelerate our service as fast as the market opportunity, we created a company focused on business data management” Mikko Viikari, Co-founder, Futurice.

“The mass digitalization during covid-19 called the bluff of many companies. The requirement for better data engineering becomes visible, for example, when a customer who has already purchased a product online continues to get misplaced notifications to buy it. Different databases are not integrated, are missing intelligence or are unable to work in real-time for a differentiating customer experience. The business logic is not utilizing available data and is missing opportunities to create better service for customers. Opportunities with data are endless.” Katriina Kiviluoto, CEO, Recordly.

By working with real-world cases across a wide range of industries, Recordly's founders saw a growing need for businesses to transform. Companies must master their growing amounts of complex, unpredictable, and multi-channel data to make business out of it. 

”This year, businesses have experienced a new level of forced change and realized they were unable to make the strategic changes they wanted to with the data they had. Data engineering is needed, and what we do is like deep heart surgery for the organizations that have seen that success from data cannot just be a skin-deep solution,“ continued Kiviluoto.

Recordly’s founding team consists of data management experts from different backgrounds with experience in various industries; all from telecommunications and retail to hyperscalers, media, and machinery. 

“We believe that the winners in today’s data-driven business are the companies that are able to create an environment where business and IT work seamlessly together. We have gathered and are growing this team of top data engineering experts to help people understand the deepest level opportunities hidden in the unique data asset the company has tucked away in different systems of records. Then we help them do something about it.Kaisa Rolig, Head of Sales, Recordly.

Being the fifth subsidiary of Futurice, Recordly joins the growing family of Futurice companies focused on bleeding edge digitalization, working across Europe. Recordly is continuing to use this model to build a balanced environment for both business and personal success.


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Recordly wants to create an extraordinary impact on the world through their culture and pioneering with business data. Recordly was founded in 2021 by long-term data professionals as a part of Futurice Group. Recordly’s mission is to be the catalyst for change in the way data solutions are developed so that they enable humans and data to cooperate. Today they work in Tampere, Helsinki, Stockholm, Stuttgart, and anywhere you are. You can best reach us via Futurice in Germany and Sweden. To be part of the story, visit www.recordlydata.com.

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